Transforming a Rare Book and Craft Store into a Profitable Online Business
Developed a WooCommerce-based online platform for a rare book and craft store in Raiganj, India, entirely free of cost during the lockdown. Provided hosting, training, and SEO-optimized content to help the owner transition to e-commerce. The business transformed from near bankruptcy to a profitable venture, with online sales becoming its primary revenue stream.
Client Information
Client
A rare book and craft shop owner
Industry
Retail and E-Commerce
Location
Raiganj, India
The Problem They Faced
The store suffered massive losses during the lockdown, with no sales and no alternative revenue streams.
The owner lacked knowledge about e-commerce platforms and SEO strategies to establish an online presence.
Required a cost-effective solution to list and sell rare books and crafts to a wider audience.
Why They Chose Me
My Approach
WooCommerce Setup
Built a WooCommerce store with an intuitive layout for displaying rare books and crafts as unique products.
Included features for detailed product descriptions, pricing, and stock management.
Responsive Design
Delivered a responsive design optimized for desktop, tablet, and mobile users.
Platform Training
Conducted personalized training sessions to teach the owner how to add products, optimize listings, and process orders.
Simplified technical processes, empowering the owner to manage the store independently.
Free Hosting and Maintenance
Provided free hosting during the lockdown, ensuring cost-free operations while building momentum.
Offered ongoing support to address technical challenges and implement new features.
Engaging Content Creation
Wrote SEO-optimized product descriptions and engaging content for the entire site.
Used a conversational tone with playful elements and emojis to connect with the target audience.
SEO Practices
Implemented lazy loading, WebP image formats, and structured data for better SEO performance.
Optimized metadata, alt tags, and sitemaps to boost visibility on search engines.
Speed Enhancements
Improved page load times to under 1 second using caching, CDN integration, and image optimization.
Removed unnecessary scripts and streamlined database queries to maximize performance.
Shipping and Delivery Options
Configured options for local deliveries and partnerships with courier services for seamless operations.
Automated order confirmation emails and notifications to keep customers informed.
Results
Challenges & Solutions
Transitioning a non-technical owner to an online platform
Provided hands-on training and ongoing support to ensure confidence and independence.
Generating traffic and sales for a new website
Implemented SEO strategies and engaging content to drive organic traffic and improve conversions.
Achieving fast load times despite the rich media content
Used advanced performance optimization techniques like lazy loading, CDN, and WebP images.
Suman da completely transformed my business during a very difficult time. The online store he built for free is not just a website; it’s my lifeline. He even taught me how to manage everything myself. Today, I make good sales online and couldn’t have done it without his expertise and generosity. Thank you, Suman da!