Revamping a Dry Sweets Delivery Platform for Speed, Engagement, and Increased Sales
Completely revamped an online dry sweets delivery platform for a popular food chain in Karnataka, India. The project included fixing a hacked website, implementing advanced security, redesigning the site with engaging SEO-optimized content, and optimizing performance for load times under 1 second. Combined with cost-effective marketing campaigns, the platform now drives 200% more sales and delivers a seamless, engaging user experience.
Client Information
Client
A renowned sweets chain
Industry
Food and E-Commerce
Location
Karnataka, India
The Problem They Faced
Hacked Website: The platform was hacked, resulting in downtime and loss of customer trust.
Poor Design and Performance: The site was slow, buggy, and not mobile-friendly, leading to high abandonment rates.
Lack of SEO-Optimized Content: Products and pages lacked engaging, optimized content, affecting discoverability and conversions.
High Marketing Costs with Low ROI: Despite a large budget, the client struggled to generate meaningful sales online.
High Cart Abandonment Rates: Inefficient checkout processes and poor UX caused users to abandon their carts frequently.
Why They Chose Me
My Approach
Website Recovery
Removed malicious scripts and restored functionality, ensuring zero residual vulnerabilities.
Rebuilt compromised features to ensure stability and reliability.
Security Enhancements
Implemented SSL encryption, Web Application Firewall (WAF), and real-time monitoring to prevent future attacks.
Configured automated backups and advanced bot protection for long-term security.
Redesign for Engagement
Revamped the entire website with a modern, responsive design optimized for mobile and desktop users.
Improved navigation, search functionality, and category management for a seamless shopping experience.
SEO Content Creation
Wrote engaging, optimized content for all products and pages using a fun, youthful tone and emojis to connect with the target audience.
Enhanced product descriptions, alt tags, and meta data to improve search engine rankings.
Speed Enhancements
Improved page load times to under 1 second using advanced caching, CDN integration, lazy loading, and optimized scripts.
Converted images to WebP format, reducing file sizes without sacrificing quality.
Database Optimization
Streamlined database queries and removed over 100 unnecessary plugins, reducing server strain and improving speed.
Cost-Efficient Marketing
Designed campaigns with 30% of the original budget, focusing on targeted social media ads and retargeting.
Highlighted the brand’s story, product quality, and customer satisfaction in campaigns.
Cart Abandonment Recovery
Implemented automated cart abandonment emails with personalized discounts, boosting completed sales.
Results
Challenges & Solutions
Restoring a hacked website and rebuilding trust
Implemented advanced security measures and communicated trust through secure certifications and user-friendly design.
Overcoming poor design and performance issues
Delivered a modern, responsive platform with cutting-edge performance optimizations.
Generating sales with limited resources
Created cost-efficient marketing campaigns and implemented SEO strategies, achieving exceptional ROI.
Suman turned our online business into a stunning, high-performing platform. The website is lightning-fast, and his marketing delivered very good results!