Improving Email Delivery for a High-Traffic Dating Platform
Enhanced the email delivery system of a high-traffic dating platform, processing 2.5 million emails daily. The project included optimizing DNS settings, recoding email scripts, implementing spam prevention measures, and boosting inbox delivery rates to 98%.
Client Information
Client
A dating platform
Industry
Online Dating
Location
Dromana, Australia
The Problem They Faced
The dating platform handled 2.5 million emails daily but faced frequent crashes due to server overload.
Emails were frequently flagged as spam, affecting user engagement and trust.
Inefficient email scripts caused delays, clogging the server and reducing operational efficiency.
Why They Chose Me
My Approach
Re-Coded the Email Sending Script
Optimized email scripts to ensure efficient email queueing, reducing server strain.
Added robust error handling to prevent crashes during high email volumes.
Delivery Speed Improvements
Streamlined the email dispatch process to handle large volumes without delays.
DNS Fixes
Configured SPF, DKIM, and DMARC records to authenticate outgoing emails, enhancing inbox delivery rates.
Resolved DNS mismatches to ensure compliance with email client requirements.
Server Performance Tuning
Balanced server load to handle 2.5 million emails daily without downtime.
Implemented rate limiting to maintain smooth operations during peak email dispatches.
Spam Detection and Content Optimization
Analyzed email content and headers to identify elements commonly flagged as spam.
Edited templates to comply with spam filter guidelines, reducing spam reports significantly.
Authentication Protocols
Configured strict email authentication protocols, improving email trustworthiness.
Real-Time Monitoring
Set up monitoring tools to track email delivery rates, bounce rates, and spam reports.
Analytics Dashboard
Provided detailed reports on email performance, helping the client optimize campaigns.
Results
Challenges & Solutions
Addressing frequent server overload due to high email volumes
Optimized email scripts and server configurations for efficient processing and load management.
Reducing spam reports and improving deliverability
Implemented spam prevention measures, including content optimization and DNS fixes.
Monitoring large-scale email campaigns effectively
Set up analytics tools to provide real-time insights into email performance.
Suman delivered exactly what we needed to stabilize our email system. The delivery rates have skyrocketed, and we no longer experience server crashes during high traffic. His expertise has transformed our communication efficiency!