Driving Leads for a SaaS Company with Google Ads

A SaaS company achieved a 5:1 return on ad spend and generated 300 high-quality leads in three months through targeted Google Ads campaigns.

Client Information

A SaaS provider specializing in productivity tools

Software as a Service (SaaS)

Seattle, USA

Inefficient ad campaigns with high costs but low-quality leads.

Poorly optimized landing pages that failed to convert visitors.

Lack of detailed analytics to measure ad performance and ROI.

Proven expertise in running high-performance Google Ads campaigns for SaaS companies.

Ability to optimize landing pages for maximum conversion rates.

Strong focus on delivering measurable ROI through targeted advertising.

Targeted high-converting keywords to rank and fetch the right customers.

Crafted clear, benefit-driven ad copy with strong CTAs.

Enhanced landing pages with faster load times, clear messaging, and simplified forms.

Tested different ad creatives and CTAs to identify top-performing variations.

Set up Google Analytics and conversion tracking to monitor ROI in real-time.

Generated 300 high-quality leads within three months.

Achieved a 5:1 ROAS, exceeding the client’s expectations.

Improved landing page conversion rates by 35%, significantly lowering cost per acquisition (CPA).

Focused on long-tail keywords to lower CPC while maintaining high intent.

Redesigned pages with clearer CTAs and faster load times.

★★★★★

The quality of leads we’re getting now is worth the money spent. Thanks Suman!

Achieved significant lead generation for a competitive SaaS market.

Delivered measurable ROI through targeted ad strategies.

Enhanced landing pages for higher conversion rates.