Automating Email Workflows for a Retail Chain

A retail chain increased repeat purchases by 35% and improved email ROI by 50% with automated workflows and personalized messaging.

Client Information

A mid-sized retail chain

Retail

New York, USA

Low engagement rates on promotional emails due to generic content.

High unsubscribe rates caused by poorly targeted campaigns.

Manual email sending processes, limiting scalability and personalization.

Proven track record in implementing email automation strategies tailored for retail.

Expertise in personalization techniques to boost engagement and repeat purchases.

Ability to measure and optimize email ROI with advanced analytics.

Set up workflows for welcome emails, abandoned cart recovery, and post-purchase follow-ups.

Divided email lists based on customer behavior, purchase history, and preferences.

Included dynamic content like personalized product recommendations and exclusive offers.

Enabled detailed tracking of open rates, click-through rates, and revenue generated from email campaigns.

Repeat purchases increased by 35%, driven by personalized follow-up emails.

Email marketing ROI improved by 50%, making it one of the client’s most profitable channels.

Unsubscribe rates decreased by 20%, reflecting better-targeted campaigns.

Integrated AI-powered dynamic content tools to automate recommendations.

Designed a 3-email recovery series that captured lost sales effectively.

★★★★★

Our email campaigns now delivering good results. The automation and personalization have truly fixed our marketing efforts.

Delivered personalized email campaigns that improved engagement and retention.

Recovered lost revenue with automated cart recovery workflows.

Enhanced scalability with a fully automated system.