Increasing Social Media Engagement for a Luxury Travel Agency
A luxury travel agency improved its social media engagement by 70% and increased inquiries by 35% through a focused content and advertising strategy.
Client Information
Client
A high-end travel agency
Industry
Luxury Travel
Location
Los Angeles, USA
The Problem They Faced
Low engagement on social media platforms, with little interaction on posts.
Poorly performing social media ads that didn’t reach their ideal audience.
Lack of a cohesive content strategy to showcase their luxury travel offerings.
Why They Chose Me
My Approach
Content Strategy
Created a calendar with visually rich posts, including destination highlights, client testimonials, and behind-the-scenes planning insights.
Audience Targeting
Set up custom audiences based on income brackets, travel interests, and past travel behaviors.
Advertising Campaigns
Launched carousel and video ads on Instagram and Facebook, showcasing exclusive packages.
Engagement Boosting
Ran interactive polls, contests, and Q&A sessions on Instagram Stories to increase follower interaction.
Results
Challenges & Solutions
Reaching affluent travelers who value exclusivity
Created segmented ad campaigns targeting high-income demographics.
Low interaction rates on previous content
Introduced visually rich posts with strong calls to action and interactive features.
Our social media presence now reflects the quality of our services. The engagement and inquiries have been incredible so far!